5.31.2014

May 1964: Freeze-dried coffee



Maxwell House, a division of General Foods, begins test-marketing Maxim, a freeze-dried coffee, in and around Albany, New York. It would be introduced nationally in 1968.

* "A New Coffee Product" (The Knickerbocker News, May 21, 1964): @
* Advertisement (The Knickerbocker News, June 1964): @
* "Freeze-Dried Process Locks In Flavour" (The Montreal Gazette, May 11, 1968): @
* "Coffee, Instant" (from "The Oxford Companion to American Food and Drink," 2007): @
* "History of Instant Coffee" (from www.espressocoffeeguide.com): @
* "Uncommon Grounds: The History of Coffee and How It Transformed Our World" (Mark Pendergrast, 2010): @
* "Is There a Future for Instant Coffee?" (Smithsonian magazine, June 2014): @ 

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